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The IKEA Effect in Leadership: Why Effort Creates Ownership
You know that feeling of pride after assembling a piece of IKEA furniture, even if it’s slightly wonky and took longer than you expected?...
Mar 21, 20252 min read
Will It Make the Boat Go Faster? Applying Elite Sporting Focus to Business Strategy
In the run-up to the Sydney 2000 Olympic Games, the British men’s rowing eight had a single, relentless focus, to win the Olympic Gold
Mar 20, 20253 min read
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